SEO Website Migration
If you’re redesigning your website or looking to change platforms, CMS or domain, you risk losing your search visibility. Clumsy website migrations can see your organic traffic plummet, our experts can help to safeguard your organic achievements.
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Why do I need an SEO involved in my website migration?
Retain your search visibility
Website migrations can be a high-risk period for organic traffic. Without proper planning, some websites have experienced a significant drop in visibility lasting up to 18 months post-migration. It’s far more efficient to minimise the risk of traffic loss during the migration phase than to address it after the fact.
Ensure best practices
Many web-only agencies may lack the SEO best practices required for a seamless website migration. With Clever Clicks, our experts are well-versed in these practices and can meticulously examine and optimise all necessary elements before the site launch. This proactive approach is crucial for maintaining search visibility and traffic.
Technical SEO support
Engaging an SEO agency in the migration process ensures that the new website, platform, or CMS is SEO-friendly from the start. Our team is well-equipped to implement essential technical optimisations, covering aspects such as redirects, robots.txt, and more, to establish a strong foundation for your site. By addressing technical details comprehensively, we reduce the risks associated with traffic loss and instability post-migration.
Website Migration Services
1
Domain Moves
Our domain migration service facilitates smooth transitions from one domain to another while preserving SEO equity, ensuring that your online presence remains uninterrupted.
2
Website Redesigns
Whether your website has been redesigned by us or another agency, we can ensure a seamless transition that maintains search visibility and optimises the user experience.
3
CMS Changes
Changing your content management system doesn’t have to be complicated. With our CMS migration service, we streamline the process, helping you switch platforms without risking your website’s SEO performance.
4
Host Changes
We can assist in relocating your website to a new hosting provider. We minimise downtime and ensure the new server will support your ongoing SEO growth.
5
Site structure changes
If you’re making major structural changes to your website, it doesn’t have to disrupt your SEO efforts. We can help you to navigate these transitions strategically, keeping your search visibility intact.
6
A/B Testing
If you want to make a change but don’t want to risk your traffic, A/B testing is a great way to go. Hand-select some pages and roll out your changes in phases. By closely monitoring the results we can ensure SEO success throughout the process.
Our approach to website migrations
Our approach to website migrations is rooted in a commitment to meticulous planning and seamless SEO integration. We begin with an extensive pre-launch checklist, covering all SEO and technical aspects, ensuring that every detail is accounted for to facilitate a smooth transition.
Post-migration, our dedication continues with thorough scans and ongoing support, addressing any unexpected issues promptly. We emphasise the importance of the early involvement of an SEO specialist, recognising that this proactive approach is key to a successful migration process. SEO is not an afterthought but a guiding principle from the outset of any website updates.
With a team comprising digital marketing and web development experts, we offer well-rounded guidance and assistance at every phase of the migration. Furthermore, we ensure to configure tracking to monitor post-launch progress, providing you with the insights needed to measure and optimise your website’s performance effectively.
Website Migration FAQs
What is a website migration?
A website migration is the process of moving a website from one location to another. It can involve changes to the domain name, content management system (CMS), hosting provider, or website structure.
Why is SEO support essential during website migrations?
SEO support is crucial during website migrations to ensure that the migration doesn’t negatively impact your search engine rankings, organic traffic, and overall online visibility. SEO experts can help retain and improve your website’s search presence throughout the migration process.
What are the common types of website migrations?
Common types of website migrations include domain moves, website redesigns, CMS changes, hosting provider changes, and modifications to the site’s structure or content.
Should I use an SEO agency for a website migration?
Using an SEO agency for a website migration is highly recommended, especially if you want to minimise risks and maintain or improve your website’s search visibility. SEO agencies have the expertise to navigate the complexities of website migrations effectively.
What are the key considerations during a website migration?
Key considerations during a website migration include proper handling of redirects, managing URL structure changes, preserving content, optimising metadata, and ensuring that all technical elements are set up for SEO success.
Why should I choose Clever Clicks for SEO help during my website migration?
Choosing Clever Clicks for SEO assistance during your website migration ensures that you have a dedicated team of experts who can guide you through the process. We prioritise SEO from the beginning, not as an afterthought, and we offer a hands-on approach that combines digital marketing and web development expertise to make your migration as smooth as possible.
Additionally, we ensure that tracking and analytics are correctly set up to monitor and improve your website’s post-migration performance.
More than just SEO
We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.
Digital Strategy
Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.
Paid Media
Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.
Social Media
Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.
Email Marketing
Harness the potential of personalised communications with our email marketing services, delivering custom campaigns that resonate with your audience.
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