Conversion Rate Optimisation (CRO)

Supercharge your website’s performance with Conversion Rate Optimisation. Elevate user experience, analyse customer behaviour, and implement strategic enhancements to maximise conversions. Optimise, elevate and convert with Clever Clicks.

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Why does your website need CRO?

Our CRO strategies are grounded in data analysis. We examine user behavior, identifying patterns and pain points. This data-driven approach informs targeted amendments, ensuring each adjustment is purposeful and aligned with user preferences.

CRO is not just about numbers; it’s about creating a seamless and enjoyable journey for your users. We focus on refining the user experience, optimising navigation, and streamlining the conversion process. By addressing usability issues, we enhance satisfaction and boost engagement.

The ultimate goal of CRO is to increase your conversion rates. Through strategic tweaks to design, content, and functionality, we guide users towards desired actions. Whether it’s completing a purchase, filling out a form, or engaging with your content, our CRO expertise ensures optimal conversion pathways.

Our CRO Services

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User Experience

CRO and UX go hand in hand. By enhancing usability, we contribute to increased satisfaction and improved conversion rates. Through careful analysis, we identify and eliminate friction points, ensuring a seamless journey for your audience.

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Unlock deeper insights into user behaviour with our heat mapping services. Visualise where users are most engaged on your website and identify areas that may require attention. This data-driven approach guides strategic decisions to optimise the layout and content for better conversions.

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A/B Testing

Harness the power of experimentation through A/B testing. We systematically test variations of elements on your site to determine the most effective options. This iterative process enables us to refine and implement changes that have a tangible impact on conversion rates.

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User Profiling

Understanding your audience is key to successful CRO. Our user profiling services delve into the demographics, preferences, and behaviours of your users. This detailed insight informs personalised strategies that resonate with your audience, driving higher conversion rates.

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Advanced Reporting

Stay informed with our advanced reporting dashboards. Our detailed reports provide a comprehensive overview of CRO performance, highlighting successes and areas for improvement. With transparent and actionable insights, you can make informed decisions to continually optimise your conversion strategy.

Our Approach to CRO





Our CRO approach begins with a thorough investigation into your website’s performance. We analyse user behavior, identify bottlenecks, and scrutinise conversion funnels. This in-depth examination lays the foundation for data-driven decision making in subsequent stages.



Armed with insights from the investigation, we strategically amend elements on your website. Whether it’s refining calls-to-action, optimising forms, or enhancing visual elements, our amendments are targeted to eliminate barriers and enhance the user journey, ultimately boosting conversion rates.



Continuous improvement is at the core of our CRO methodology. After implementing amendments, we closely monitor and review the impact on your website’s performance. Regular assessments and reviews ensure that our strategies align with evolving user behaviors and industry trends, providing a dynamic and adaptive CRO approach.


What is Conversion Rate Optimisation (CRO)?
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Conversion Rate Optimisation (CRO) is the systematic process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

How does CRO work?
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CRO involves analyzing user behaviour, identifying areas of improvement, testing variations, and implementing changes to enhance the user experience and, consequently, boost conversion rates. It is a data-driven approach focused on optimising the entire customer journey.

Why choose Clever Clicks for CRO?
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Clever Clicks stands out for CRO by combining data-driven insights with creative solutions. Our experienced team conducts thorough analysis, implements targeted amendments, and continuously reviews performance to ensure sustained improvement in conversion rates. With a holistic approach and a commitment to delivering tangible results, Clever Clicks is your partner for effective CRO strategies.

CRO case studies

Take a look at some of our CRO success stories from our happy clients.

View CRO case studies

The PharmPet Co

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Increase in revenue

SMART Balustrades

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Increase In Conversions

Orion Print

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Increase in Enquiries

More than just CRO

We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.

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Digital Strategy

Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.

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Paid Media

Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.

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Propel your online visibility to new heights with our data-driven SEO services. Get found for the keywords that relate to your business offering and watch your profits grow. 

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Email Marketing

Harness the potential of personalised communications with our email marketing services, delivering custom campaigns that resonate with your audience.

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Get in touch to see how we can help you get the results you deserve

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