Increase Customer Engagement With Email Marketing

In today’s digital age where communication channels are constantly evolving, email marketing remains one of the most powerful and effective tools for businesses to connect with their audience. We use powerful automation and advanced segmentation to provide a unique experience for your customers.

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Why is email marketing a powerful tool?

Email marketing is a dynamic and influential tool that’s revolutionised the way businesses connect with their customers. Email marketing can help to engage customers, nurture leads and drive conversions through a carefully planned and targeted strategy. Harnessing the power of targeted segmentation you can intelligently push relevant products and services to relevant segments of your customer base. 

Email marketing can be used in many different ways to achieve many different outcomes. 

Automation allows emails to be sent to the right subscribers at the right times, which is ideal for welcome communications, appointment reminders or follow-ups after a customer has bought a product or service. With a huge range of targeting options, you can run multiple campaigns to enhance your communications in a very effective and streamlined way.

Our email marketing services

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Email Design

We create responsive and visually appealing email templates designed to engage your audience. Using optimised layouts, captivating visuals and compelling call-to-actions we drive your click-through rates to drive your customers back to your website.

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Automation

Unleash the power of email automation to streamline your campaigns. We help our clients to set up automated workflows that send timely, personalised messages to your customers. We can ensure your messages reach the right people at the optimal time for maximised results. 

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Segmentation

Deliver targeted content to specific customers by using segmentation to divide your customer base into specific groups. Gather data on preferences, demographics and engagement levels for more relevant and impactful communication.

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Personalisation

Connect with your customers on a one-to-one basis by using targeted messaging. Using personalisation you can boost engagement and conversion rates, delivering relevant content that speaks directly to each customer’s individual needs and interests. 

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Email Strategy

Develop a comprehensive email marketing strategy that aligns with your business objectives. Learn how to plan campaigns, set goals, and create a cohesive roadmap to achieve success with your email marketing efforts.

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Campaign management

Emails are an essential part of any marketing campaign, so it’s essential to plan, execute and monitor your campaigns for optimal results. Let us help you create captivating content calendars and schedule emails strategically to maintain communication with your audience. 

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A/B testing

There’s no one-size-fits-all strategy to any marketing campaign, and email marketing is no different. Through A/B testing we can discover what campaign types work best for your audience and through reporting we can adapt our strategies to maximise your results.

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Email Analysis & Reporting

We monitor your metrics and performance data to continually enhance your email marketing strategy. We measure the success of every campaign, identifying areas for improvement and refining our approach to increase your CTR and conversions.

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CRM Integration

By integrating your email database with your Customer Relationship Management (CRM) systems helps to streamline data management. With combined data, we can improve targeting and enhance the overall effectiveness of your campaigns.

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Email marketing consultancy

Our email marketing consultants are on hand to provide valuable insights and actionable recommendations for your email marketing strategy. If you have a basic understanding but want to streamline your strategy for maximum impact, our specialists can help.

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Email marketing training

Enhance your email marketing skills and discover resources that will empower you and your team. If you want to excel your email marketing campaigns then our bespoke email marketing workshops can teach you exactly how to do it.

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Our approach to email marketing

At Clever Clicks Digital we take a strategic and dynamic approach to email marketing that goes beyond conventional techniques. We know what’s needed to create captivating and personalised campaigns that leave a lasting impression on your customers. 

We guide you through the process, transforming your email marketing efforts using innovative strategies and data-driven decisions. We elevate your approach to email marketing to ensure you achieve unparalleled engagement, conversions and brand loyalty.

1

Audience Building

Building a robust and engaged audience is the foundation of any successful email marketing campaign. We focus on building a subscriber list through various other channels including website sign-up forms, lead magnets, social media and events. By prioritising quality over quantity, we ensure that your email list is composed of individuals who have a genuine interest in your products and/or services.

2

Segmentation & Personalisation

By dividing your email list into distinct groups we can create effective communications based on your customer’s preferences, purchase history and engagement levels. We can use personalisation to create a unique communication that’s highly relevant to each of your customers. We help you to create meaningful campaigns using dynamic content to streamline your communications.

3

Design & Automation

Captivate your audience with responsive designs that leave a lasting impression. Our branded email designs help to boost your brand’s reputation and reflect your brand values. Through the process of automation, you are shown to be a reliable provider and increase customer trust. We create powerful workflows to match your business needs and simplify the entire process.  Through ongoing testing and reporting, we continually improve our approach to increase results. 

Email marketing FAQs

What is email marketing?
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Email marketing is a digital marketing strategy that involves sending targeted and personalised emails to a group of recipients, typically your subscribers or customers. By communicating directly with your engaged audience you are able to promote products and services whilst nurturing relationships. It’s a powerful way for businesses to keep connected with customers, share valuable content, and drive engagement and conversions.

Why is email marketing important for businesses?
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Email marketing holds immense importance for businesses due to several key reasons.

 

  • Customer Engagement: It provides a direct channel to reach and engage with your audience.
  • Cost-Effective: It’s low cost in comparison to traditional marketing methods.
  • Customer Retention: It helps in retaining existing customers and building long-term relationships.
  • Segmentation: You can target specific segments of your audience with personalised content.
  • Analytics: Email marketing offers valuable insights through metrics, allowing you to refine your strategy over time.

How do I build a quality email list?
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Building a high-quality email list involves several key steps. First and foremost, ensure you have permission to contact individuals through email. Use opt-in forms on your website and social media platforms to collect email addresses. Offer valuable content, such as exclusive discounts or free webinars, in exchange for email sign-ups. Organise your list into segments based on demographics, behaviour, or preferences, and regularly maintain it by removing inactive or unsubscribed users.

How to create an effective email campaign?
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Crafting an effective email campaign involves a structured approach. Start by defining your campaign’s goals, whether it’s to inform, engage, or convert. Segment your email list to send tailored content to specific groups. Create compelling subject lines and email content that adds value. Personalise your emails by addressing recipients by their names and customising content to make it unique for each group of customers. Ensure your emails are mobile-friendly for a better user experience. Conduct A/B testing to refine elements like subject lines, content, and send times, and use analytics to monitor campaign performance and make improvements.

What metrics are used to measure the success of email marketing campaigns?
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  • Open Rate: This metric indicates the percentage of recipients who opened your email.
  • Click-Through Rate (CTR): It reflects the percentage of recipients who clicked on a link within the email.
  • Conversion Rate: This metric measures the percentage of recipients who completed the desired action, such as making a purchase.
  • Bounce Rate: It shows the percentage of emails that couldn’t be delivered.
  • Unsubscribe Rate: This metric indicates the percentage of recipients who unsubscribed from your emails.
  • Email List Growth Rate: It measures the rate at which your email list is growing.

How does GDPR affect email marketing?
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The General Data Protection Regulation (GDPR) significantly impacts email marketing practices. Under GDPR, businesses must obtain clear and explicit consent from individuals before sending marketing emails. Transparency is crucial; you must inform recipients about how their data is used and provide easy and clear opt-out options. Ensure the protection of email data to prevent breaches or unauthorised access. Comply with data portability regulations, allowing individuals to request and receive their data in a usable format. Non-compliance with GDPR can result in substantial fines, so it’s essential to be GDPR-compliant when conducting email marketing to protect both your subscribers’ privacy and your business from legal consequences.

Case Studies

Take a look at some of our success stories from our happy clients.

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The PharmPet Co

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422%

Increase in revenue

SMART Balustrades

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187%

Increase In Conversions

Orion Print

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276%

Increase in Enquiries

More than just Email Marketing

We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.

Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.

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Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.

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Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.

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SEO

Propel your online visibility to new heights with our data-driven SEO services. Get found for the keywords that relate to your business offering and watch your profits grow. 

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