Pay-Per-Click (PPC)

Pinpoint your customers and market your website to them directly with powerful pay-per-click (PPC) advertising.

Let's talk PPC

The Benefits of PPC Advertising

User experience icon

Powerful Targeting

PPC puts you in the driver’s seat, giving you the superpower to craft and target custom audiences. Once your ad groups are locked and loaded, you can tweak your ad copy and destination URLs to hit the sweet spot with each bunch of potential customers. As a PPC Agency, we help you to generate leads through paid search, display ads and shopping ads. We work across Google Ads and Bing Ads to create an online advertising strategy that suits your business offering. 

Digital marketing icon

Increased Brand Awareness

Buckle up for the brand-building rollercoaster that is PPC Advertising! Bid on your own brand’s keywords to secure that top spot, and keep your fans engaged with clever remarketing strategies. Throw in ad extensions for that extra oomph, outshine the competition, and control your messaging for the highest returns. Analyse the data, A/B test, and conquer local markets—all while enjoying the ride. 


Paid social media icon

Increase Revenue

By reaching the right audience at the right moment, PPC drives more qualified traffic to your website. With finely tuned targeting, your ads attract potential customers who are more likely to convert into paying ones. Plus, you have the flexibility to adjust your ad spend based on performance, ensuring your budget is invested wisely. By using a digital marketing agency you make the most of PPC’s data-driven insights,  continually optimising your campaigns.

Our PPC Offering


Thorough Research

It all begins with deep-dive research, analysing your business, audience and competition with the latest industry trends to identify the perfect keywords and campaigns that will skyrocket your website traffic.


Crafting Compelling Ads

With a pinch of creativity and a dash of strategic insight, our team will conjure up compelling ads that strike a chord with your target audience. Ensuring your ads aren’t only eye-catching but also align with your brand’s message and goals.



Laser-Sharp Targeting

Our focus is to ensure we are targeting the right audience for your specific offering. We can target the desired audience with laser precision based on demographics, interests, location and buying habits. We can increase or decrease bids based on historic performance and scale where we see high drivers.


Pay For Your Clicks

You aren’t paying for your ad space or impressions, the beauty of PPC is you’ll only pay when someone clicks on your ad and goes onto your site. It’s like buying a ticket for the rides you actually go on at an amusement park. We’ll conduct a strategic keyword research process, identifying and selecting the right keywords for success. We ensure to understand what potential customers are searching for and align it with your business offering.


Performance Reporting

When it comes to reporting, we think transparency is key. Data is essential, and our experts will help you understand it. We’ll give you clear and visual reports on how your campaigns are doing, so you can see what’s working and what’s not. Using this data, we’ll make improvements to get the results your business wants! We’ll concentrate on your business’s KPIs and key metrics and take a comprehensive approach to achieving your vision.


Seamless Collaboration

Your success is our priority, we listen to your needs, communicate clearly and collaborate closely to ensure we’re always on the same page. If you already have an in-house marketing team, we’ll communicate directly with them to ensure your PPC strategy aligns with and amplifies your broader marketing efforts.


Bid Management & Optimisation

Our expert team will continuously manage and adjust your bids, test different ad elements and refine the strategies based on the performance data. The ongoing optimisation process ensures your campaigns are delivering the maximum ROI, whether that is by introducing new techniques or introducing old but gold structures – we’ve got you covered.


Alignment Marketing

Including a skilled team in your PPC efforts accelerates your marketing success. We can align your strategy beautifully with your other marketing plans, providing valuable keyword data for SEO, driving content marketing traffic and boosting social media campaign visibility. By joining up your marketing efforts we can pinpoint valuable users and drive them to your website.

Stay one step ahead of the competition

Harnessing the power of PPC is the secret weapon in staying ahead of the curve in today’s fast-paced digital landscape. With PPC, you’re not just following trends; you’re setting them. It gives you the agility to adapt swiftly to shifts in consumer behaviours and industry dynamics. By embracing the latest strategies and technologies, you can leapfrog competitors, ensuring your brand always shines brightest. 

PPC’s data-driven insights provide the foresight needed to make informed decisions, ensuring you’re not just keeping pace but leading the charge into the future. So, when it comes to staying ahead of the curve, PPC isn’t just a tool; it’s your ticket to innovation and sustained success.



PPC Competition

Why choose Clever Clicks Digital?


At the heart of our PPC strategies lies a commitment to aligning with your objectives and achieving extraordinary outcomes. In the pursuit of lasting growth, a full-funnel approach to PPC is paramount. That’s where our approach shines – we seamlessly blend brand-building efforts and sales-based campaigns to fuel your long-term success.


Our client relationships are built on a foundation of unwavering trust and transparency. We establish crystal-clear KPIs and objectives from the outset, maintaining open lines of communication and responsiveness to their needs. Our clients see us as an extension of their own team rather than a third party due to our commitment and dedication to their growth.

PPC Strategy


What is PPC?
Clever Clicks open accordion icon Clever clicks close accordion icon

PPC (Pay-Per-Click) advertising is like having a turbocharged billboard on the internet. It’s a digital marketing strategy where you pay a fee each time someone clicks on your online ad. This method helps your business gain visibility and drives traffic to your website.

Which platforms offer PPC advertising?
Clever Clicks open accordion icon Clever clicks close accordion icon

The major platforms used in the PPC game include Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Amazon Advertising. These platforms offer a range of ad formats to reach your target audience.

How much does PPC advertising cost?
Clever Clicks open accordion icon Clever clicks close accordion icon

The cost of PPC can vary widely. It’s a bit like setting your own budget—you decide how much you’re willing to spend on clicks. The price per click depends on factors like competition and keyword demand. The good news is you have control over your budget and can adjust it as needed.

How is PPC campaign success measured?
Clever Clicks open accordion icon Clever clicks close accordion icon

Success in PPC is like hitting a bullseye in darts. We measure it using key metrics such as Click-Through Rate (CTR), Conversion Rate, and Return on Investment (ROI). These metrics help you track how well your campaigns are doing and where adjustments are needed.

What are the different types of PPC ad formats?
Clever Clicks open accordion icon Clever clicks close accordion icon

PPC offers a variety of ad formats, from classic text ads that show up in search results to eye-catching display ads and even video ads. Each format has its own strengths and can be tailored to your marketing goals.

Is PPC the right choice for my business?
Clever Clicks open accordion icon Clever clicks close accordion icon

PPC is a great choice and works well for many businesses. It’s especially effective for those looking to boost online visibility, drive targeted traffic, and have precise control over their advertising budget. To determine if PPC is the right fit, consider your goals, audience, and budget, and don’t hesitate to consult with our PPC experts for personalised advice.

PPC Case Studies

Take a look at some of our PPC success stories below.

View case studies

The PharmPet Co

Read case study


Increase in revenue

Orion Print

Read case study


Increase in Enquiries

SMART Balustrades

Read case study


Increase In Conversions

More than just a PPC Agency

We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.

Paid media icon

Digital Strategy

Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.

Learn More

SEO icon


Propel your online visibility to new heights with our data-driven SEO services. Get found for the keywords that relate to your business offering and watch your profits grow. 

Learn More

Passion icon

Social Media

Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.

Learn More

Email marketing icon

Email Marketing

Harness the potential of personalised communications with our email marketing services, delivering custom campaigns that resonate with your audience.

Learn More

Clever Clicks shape of a C to surround an orange circle More than just SEO

Latest blogs

Go to our blog
Thumbnail of Clever Clicks latest posts

What is website migration?

Master the Art of Website Migration: Essential Tips for Seamless Transitions

Read full blog
Thumbnail of Clever Clicks latest posts

5 Common Mistakes with Google Ads

Maximise ROAS on your Google Ad campaigns by avoiding common mistakes when creating campaigns.

Read full blog

Get in touch to see how we can help you get the results you deserve

Clever Clicks shape of a C to surround an orange circle Get in touch - clever clicks phone