Pay-Per-Click (PPC)

It all begins with deep-dive research, analysing your business, audience and competition with the latest industry trends to identify the perfect keywords and campaigns that will skyrocket your website traffic.

With a pinch of creativity and a dash of strategic insight, our team will conjure up compelling ads that strike a chord with your target audience. Ensuring your ads aren’t only eye-catching but also align with your brand’s message and goals.

Our focus is to ensure we are targeting the right audience for your specific offering. We can target the desired audience with laser precision based on demographics, interests, location and buying habits. We can increase or decrease bids based on historic performance and scale where we see high drivers.

You aren’t paying for your ad space or impressions, the beauty of PPC is you’ll only pay when someone clicks on your ad and goes onto your site. It’s like buying a ticket for the rides you actually go on at an amusement park. We’ll conduct a strategic keyword research process, identifying and selecting the right keywords for success. We ensure to understand what potential customers are searching for and align it with your business offering.

When it comes to reporting, we think transparency is key. Data is essential, and our experts will help you understand it. We’ll give you clear and visual reports on how your campaigns are doing, so you can see what’s working and what’s not. Using this data, we’ll make improvements to get the results your business wants! We’ll concentrate on your business’s KPIs and key metrics and take a comprehensive approach to achieving your vision.

Your success is our priority, we listen to your needs, communicate clearly and collaborate closely to ensure we’re always on the same page. If you already have an in-house marketing team, we’ll communicate directly with them to ensure your PPC strategy aligns with and amplifies your broader marketing efforts.

Our expert team will continuously manage and adjust your bids, test different ad elements and refine the strategies based on the performance data. The ongoing optimisation process ensures your campaigns are delivering the maximum ROI, whether that is by introducing new techniques or introducing old but gold structures – we’ve got you covered.

Including a skilled team in your PPC efforts accelerates your marketing success. We can align your strategy beautifully with your other marketing plans, providing valuable keyword data for SEO, driving content marketing traffic and boosting social media campaign visibility. By joining up your marketing efforts we can pinpoint valuable users and drive them to your website.