Email Marketing Training

Learn how to craft compelling and highly convertible emails with our email marketing training. Our experts will guide you through the world of email, from creating powerful automation flows to advanced segmentation. 

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The Benefits of Email Marketing Training

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Learn best practices

We go beyond the basics offering in-depth insights on email marketing best practices. From GDPR to how to create compelling email campaigns, we equip you with all the techniques you need to elevate results from email marketing. Learn practical tips and proven strategies to enhance your campaign performance.

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Build Trust

Harness the power of building trust through effective email communication. We emphasise the importance of establishing and maintaining trust with your audience. From advanced segmentation to email automation, we’ll teach you how to set up your campaigns in a way that best resonates with your subscribers.

 

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Develop Bespoke Strategies

Unlock the full potential of email marketing with creative strategies that align with your business goals. Our training equips you with the knowledge to analyse your audience and create campaigns that address specific needs and preferences.

Our Email Marketing Training Modules

1

Optimised Email Design

Master the art of creating visually appealing and effective email designs that capture attention and encourage engagement. Learn the principles of layout, colour schemes, and imagery to optimise the visual impact of your email campaigns.

2

Understanding Templates

Dive into the world of email templates and understand how to leverage pre-designed layouts effectively. Explore customisation options, responsive designs, and best practices for creating templates that align with your brand and resonate with your audience.

 

3

Creating Email Lists

Uncover the key strategies for building and managing email lists. From acquiring subscribers to maintaining open rates, our training covers the essential steps to ensure your email lists are robust, compliant, and contribute to the success of your campaigns.

4

Advanced Segmentation

Take your targeting to the next level by delving into advanced segmentation techniques. Understand how to segment your audience based on behaviour, preferences, and demographics, allowing you to deliver more relevant and personalised content.

5

Utilising Automation

Explore the world of automation and discover how it can streamline your email marketing efforts. From welcome series to drip campaigns, learn how to set up and optimise automated workflows that enhance engagement and drive conversions.

6

Enhanced Content Creation

Elevate your content creation skills by exploring advanced techniques for crafting compelling and persuasive email content. Understand the psychology of effective communication and implement strategies that resonate with your audience.

7

Increasing Conversion Rates

Uncover the secrets to boosting conversion rates through effective email marketing. Learn proven tactics for creating compelling calls-to-action, optimising landing pages, and implementing strategies that drive recipients to take desired actions.

8

Data-Driven Amends

Learn how to A/B test email layouts, content and schemes and analyse metrics to power your future email campaigns. Data is the key to any successful digital campaign, learn how to leverage it to optimise your strategies.

Tailored Email Training Sessions

Clever Clicks is able to offer specialised email marketing training classes that are tailored to your company’s individual needs, regardless of your size or industry. Due to the adaptability of our approach, every training session is personalised to specifically target the goals and challenges unique to each client. Our training programs are flexible, catering to a range of group sizes, and accommodating anywhere from 2 to 10 participants.  We can accommodate smaller teams, departments, or larger organisational groups thanks to this flexibility.

 

Our personalised email marketing training is designed for everyone, whether you’re just starting or already have some experience. Our experienced trainers customise the content to match your knowledge level. We make sure each participant gains practical skills and valuable insights, boosting confidence and competence in the world of email marketing.

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The Importance of Email Marketing

Email marketing is a powerful tool for businesses, offering a multitude of benefits that contribute to overall success. It provides a direct and personalised channel to communicate with the audience, allowing businesses to tailor messages to individual preferences and behaviours. This personalisation fosters stronger connections, leading to increased customer engagement and loyalty.

 

Email marketing is a budget-friendly way for businesses to reach a large audience. It’s measurable, allowing tracking of performance and making data-driven decisions for improvement. By segmenting audiences, businesses can personalise content, promotions, or updates. Its versatility and cost-effectiveness make email marketing a valuable asset for businesses looking to enhance marketing strategies and build relationships for tangible results.

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Email Marketing Training FAQs

Who can benefit from email marketing training?
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Our email marketing training is designed for individuals and businesses of all levels, including beginners and those with experience in email marketing. It doesn’t matter what sector you’re in or your specific niche, Clever Clicks can help.

Which subjects are covered in your course on email marketing?
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We cover a wide range of topics in our training, such as creating email content, managing lists, automation, analytics, compliance, and more.

Can you customise the training?
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Of course, we can completely tailor the training to meet your specific needs and any challenges you may be facing.

How is the training delivered?
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We offer both online and in-person training options to cater to your preferences. Online sessions are conducted via video conferencing for remote accessibility, and we are able to visit your workplace or host you at our office in Nottingham.

What group sizes do you offer training for?
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Our training accommodates various group sizes, from smaller sessions of 2 to larger groups with up to 10 participants, ensuring personalised attention and engagement.

How can I measure the success of the training?
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The success of the training provided can be measured through the analytics and measurement tools we will teach you about in our sessions.

Will I gain access to training materials after the training?
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Yes, all materials and slides will be provided after the training so you are able to look back on them for future reference and ongoing learning.

Case Studies

Take a look at some of our success stories below.

View case studies

The PharmPet Co

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422%

Increase in revenue

SMART Balustrades

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187%

Increase In Conversions

Orion Print

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276%

Increase in Enquiries

More than just Email Marketing

We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.

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Digital Strategy

Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.

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SEO

Propel your online visibility to new heights with our data-driven SEO services. Get found for the keywords that relate to your business offering and watch your profits grow. 

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Social Media

Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.

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Paid Media

Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.

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Latest blogs

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How To Craft a Powerful Digital Growth Strategy

Creating a digital strategy is the key to unlocking online success. Find out how to bring your digital growth strategy to life.

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SEO is an important tool if you're looking to boost your online visibility and digital growth.

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Get in touch to see how we can help you get the results you deserve


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