Local SEO
Elevate your local business with a data-driven local SEO strategy. Join forces with our SEO experts to boost your online presence, connect with your community, and take your local success to new heights.
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Results driven Local SEO
Build Brand Awareness
A powerful online presence goes hand in hand with building brand awareness. We don’t just focus on rankings; we’re here to establish your brand as a local authority. Our SEO strategies enhance your visibility, credibility, and recognition in your community, ensuring that your brand is the go-to choice for local customers.
Increase footfall to your store
Our local SEO strategies aren’t confined to the digital realm; we’re all about bringing tangible results to your physical store. Through targeted local SEO activities, we direct potential customers right to your doorstep. Whether it’s a brick-and-mortar shop or a service-based business, our aim is to increase foot traffic and drive more customers through your doors.
Target local customers
Local businesses need local customers. Our results-driven SEO zeros in on your local audience. Through strategic targeting and optimisation, we make sure your message reaches the right people in your community. Whether you’re looking to dominate your neighbourhood or expand your reach, our local SEO expertise ensures that you’re top of mind for local customers.
Our Approach to Local SEO
1
Audience Research
We begin by researching your local audience. By conducting thorough research we understand your potential customers, their behaviour and their preferences. This helps us to tailor your local SEO strategy to attract the people who are most likely to become your customers.
2
Strategy
With insights from our research, we craft a comprehensive local SEO strategy. This strategy not only targets location-based keywords but includes content creation, and on-page and off-page amends. We create a clear roadmap for success in your local market.
3
Website optimisations
Your website is at the heart of your online presence. We optimise it for local search, ensuring that as well as being user-friendly it’s highly discoverable in your local area for customers seeking your products or services.
4
Google My Business
We optimise and manage your Google My Business profile to ensure you’re prominently displayed in local searches and on Google Maps. This helps you establish trust with potential customers and enhances your online visibility.
5
Local Listings
We take control of your online presence across local directories and listings. Consistency and accuracy in your NAP (Name, Address, Phone Number) information across the web are crucial for local SEO success.
6
Local Press
Our local SEO strategy extends to leveraging local press and media. We help you gain valuable local backlinks, enhance your brand’s credibility, and strengthen your position in your community.
Why is local SEO important?
In today’s search engines, users don’t need to explicitly state their location to see localised search results. Search engines intuitively provide location-aware results, making local SEO an indispensable strategy to ensure your business is discovered by the right people.
With 97% of users turning to the internet to find local businesses for their specific needs, the significance of local SEO cannot be overstated. It not only boosts your online visibility but also enhances your local profile and reputation. Positive reviews, location-specific keywords, and tailored strategies all contribute to positioning your business as a trusted and respected choice in your community.
Local SEO isn’t limited to small businesses; it’s equally crucial for franchises and well-known brands. Even large corporations benefit from localised strategies to effectively engage with local audiences.
We provide a bespoke approach, tailored to each client’s unique needs, with advanced reporting tools that allow for continuous refinement. By seamlessly integrating with other digital marketing channels, such as social media and PPC, local SEO ensures your business maximises its local success and takes full advantage of the ever-expanding digital landscape.
Local SEO FAQs
What is local SEO?
Local SEO, or Local Search Engine Optimisation, is a digital marketing strategy focused on enhancing the online visibility of a business in local search results. It involves optimising various aspects of your online presence to ensure your business is more likely to appear in local searches, particularly on search engines like Google.
Local SEO strategies often include optimising your website, managing your Google My Business profile, obtaining local citations, and encouraging positive online reviews. The goal is to connect with local customers who are searching for products or services in their geographic area.
What is Google My Business?
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including Google Search and Google Maps. It enables businesses to create and verify their business listing, ensuring accurate information is displayed, such as the business name, address, phone number, hours of operation, and website.
Google My Business is a crucial component of local SEO, as it helps businesses appear in local search results and on Google Maps. It also provides a platform for customer reviews, posts, and valuable insights into online visibility.
How do online reviews impact local SEO?
Online reviews play a significant role in local SEO. Positive reviews can enhance your local search ranking and credibility, while negative reviews can have the opposite effect. Search engines, like Google, consider the quality and quantity of online reviews when determining the local search ranking of a business.
Businesses with a higher number of positive reviews tend to rank better in local search results. Additionally, reviews provide valuable information to potential customers, influencing their decisions and trust in your business. Responding to reviews, whether positive or negative, can also demonstrate your commitment to customer satisfaction, which can positively impact local SEO.
Do I need a physical store to benefit from local SEO?
Having a physical store can certainly benefit from local SEO, but it’s not a strict requirement. Local SEO is about connecting with your local audience, and that can be achieved whether you have a physical location, serve customers at their locations (e.g., a service area business), or operate purely online. In the absence of a physical store, you can still optimise your online presence to target local customers and improve your local search visibility.
More than just SEO
We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.
Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.
Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.
Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.
Harness the potential of personalised communications with our email marketing services, delivering custom campaigns that resonate with your audience.
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