Email Strategy

We understand that effective email marketing is not just about sending messages; it’s about crafting a strategic narrative that resonates with your audience.

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The Benefits of Email Strategy

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Drive Conversions and Sales

A well-thought-out email strategy can increase conversions and sales dramatically. By employing well-planned product or service promotion, special offers, and persuasive calls to action, you can encourage recipients to perform desired actions, including making a purchase or actively interacting with your website. Email marketing works incredibly well to move leads through the sales funnel and turn them into loyal clients.

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Effective Communication

Businesses can interact with their audience in a targeted and customised way with the help of an email strategy. You may provide messages that are in line with the needs and interests of all the groups by segmenting your email list and creating content specifically for each group. This focused strategy increases the chance of engagement and conversion.


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Build Engagement and Loyalty

A well-crafted email strategy enhances audience engagement and cultivates consumer loyalty by delivering personalised and targeted content. When recipients receive emails tailored to them, it creates a special connection, building trust and credibility with the brand. This, in turn, nurtures a positive and lasting relationship over time.

Our Approach to Email Strategy


Clear Objectives

An effective email strategy allows companies to set clear goals and objectives for each email campaign. Whether your aim is to drive sales, gain leads or raise awareness, having a clear guide will help you navigate much easier.


Target Audience Segmentation

Identifying your target audience and utilising segmentation within your email strategy can allow you to tailor content for your specific audience. This can be done through demographics, behaviours and preferences, which creates a stronger connection with the recipient whilst building consumer loyalty and trust.



List Building

Building a high quality email list and maintaining it is vital for an effective email strategy. We are able to help our clients understand this and the use of ethical and permission based methods. This ensures that subscribers have willingly opted in to receiving emails and avoids any negative feedback.



Personalisation is key with any marketing strategy, and by using this in emails you are able to enhance engagement and foster a stronger connection with your audience. By allowing your recipient to feel connected to your brand through a personalised experience, you are building on brand awareness and loyalty.


Compelling Content

High quality and targeted content is a very important part of an email strategy, which provides value for the recipient and aligns with your overall brand messaging. By implementing this into your strategy, you are able to boost engagement and click-through rates.



Utilising automation can be extremely powerful, ensuring emails arrive at the right place at the right time. From abandoned baskets to welcome emails, you can increase engagement and conversions through strategic automation campaigns.


Mobile Optimisation

In this modern age, mobile optimisation is a must. We create emails are easy to read and navigate on various screen sizes.This ensures all users are able to view and engage with the content as intended.


Testing and optimisation

Testing is an essential component of an email strategy with methods such as A/B testing, which lets you test different email elements. This allows us to understand the best options and apply insights gained to continually improve the campaign.

Why an Email Strategy is Vital

In the digital age, developing a strong email strategy is essential for business success. It serves as a roadmap, guaranteeing that email promotions support overarching company objectives, such as increasing revenue or raising awareness of the brand. Using a strategic approach, communications can be personalised and targeted to particular audience segments. The relationship between the brand and its audience is strengthened and engagement is increased through this personalisation. 


Additionally, having a clear strategy helps companies track the effectiveness of their campaigns and use the information to keep refining and optimising email marketing efforts for better outcomes. An email strategy, in its simplest form, helps to align marketing with objectives, promotes individualised communication, and enables continuous development via data analysis.

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Bespoke Services

At Clever Clicks, we take pride in providing customised solutions that are matched to the particular requirements and objectives of every client’s company. We are aware that every business is unique, with unique goals and obstacles, which is why our email strategy services are completely bespoke.


Our team of professionals collaborates closely with clients to fully understand every aspect of their business operations, which enables us to create personalised plans that surpass expectations. We place a high value on being hands-on, making sure our clients get both a strategic relationship and a service. Clever Clicks is more than just a service provider; we’re a committed partner determined to support your company’s success.

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Email Strategy FAQs

What is an email strategy?
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A well-thought-out plan to use email as an effective marketing tool is called an email strategy. It entails establishing specific objectives, being aware of your target market, producing interesting content, and utilising techniques to track and enhance email campaign effectiveness. Consider it a road plan that enables companies to use email efficiently in order to accomplish their marketing objectives.

Who can benefit from an email strategy?
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Any size company, in any sector, may benefit from implementing an email strategy. A tailored email approach may be altered to match your individual goals, whether you’re a huge corporation focused on client retention, a new startup looking to raise brand exposure, or an online store hoping to enhance sales.

Are your email strategy services tailored to your clients?
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Of course! At Clever Clicks, we provide fully customised email strategy services for every customer. We understand that every company is distinctive, with its own objectives, target markets, and difficulties. We delve deeply into your industry dynamics, audience groups, and business objectives as part of our process. This guarantees that we develop an email plan that is tailored to your unique requirements and maximises the impact of your email marketing.

Why is an email strategy important for business
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Businesses should have an email strategy in place to ensure that marketing efforts are in line with overarching objectives, foster personalised communication, and assess and improve campaign performance while optimising resource utilisation.

Case Studies

Take a look at some of our success stories below.

View case studies

The PharmPet Co

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Increase in revenue

SMART Balustrades

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Increase In Conversions

Orion Print

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Increase in Enquiries

More than just Email Marketing

We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.

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Digital Strategy

Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.

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Propel your online visibility to new heights with our data-driven SEO services. Get found for the keywords that relate to your business offering and watch your profits grow. 

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Social Media

Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.

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Revolutionise your online presence with our web solutions, offering bespoke designs, seamless functionality, and user-friendly interfaces that captivate audiences.

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