Email Marketing Agency Nottingham
Email Marketing Campaigns that drive sales, boost revenue and keep your audience engaged.
Let's talk Email Marketing
Why is email marketing a powerful tool?
Email marketing remains one of the most powerful tools for businesses looking to build lasting relationships, boost conversion, and drive consistent ROI.. With the right email strategy, you can reach your audience directly with personalised messages sent at the perfect moment.
Through segmentation and personalisation, email marketing services let you tailor content based on where each contact is in the funnel. Whether you’re nurturing leads, re-engaging existing customers, or promoting a new product, email marketing campaigns can be built around your goals.
Email automation makes this process scalable. From welcome emails and booking reminders to post-purchase follow-ups, automated journeys enhance customer experience and drive engagement.
A good email marketing agency doesn’t just send emails — it helps you build a strategy, launch campaigns, and keep improving your results.
Our Email Marketing Services
Email Design
We design responsive, eye-catching email templates that capture attention and drive action. Using optimised layouts, engaging visuals and strong calls to action, we boost your click-through rates and bring customers back to your website.
Automation
Streamline your email marketing campaigns with powerful automation. We help you build automated workflows that send timely, personalised messages, reaching the right people at the right time whilst reducing manual input.
Segmentation
Segment your audience based on behaviour, demographics, or preferences to deliver targeted, relevant messages. Our segmentation strategies ensure your email campaigns hit the mark and drive higher engagement.
Personalisation
Build a successful email marketing strategy aligned with your business goals. From planning campaigns and setting KPIs to creating a roadmap for growth, we guide you every step of the way.
Email Strategy
Develop a comprehensive email marketing strategy that aligns with your business objectives. Learn how to plan campaigns, set goals, and create a cohesive roadmap to achieve success with your email marketing efforts.
Campaign management
Effective email advertising relies on well-planned campaigns. We help you create content calendars, schedule campaigns, and manage your campaigns so you stay consistent, relevant and results-driven.
A/B testing
Test, learn, and optimise. We run A/B tests to discover what content, subject lines, and send times work best with your audience, using data to improve your email marketing performance.
Email Analysis & Reporting
We track your campaign metrics and performance data from open rates to conversions. Our detailed reporting uncovers what’s working and what’s not, giving us data to fine-tune your email strategy for better results.
CRM Integration
Integrate your CRM with your email marketing platform for smarter targeting and smoother workflows. Centralised data helps you deliver more personalised and effective campaigns.
Email marketing consultancy
Need expert advice? Our email marketing consultants provide tailored guidance and actionable recommendations to improve your campaigns and strategy, whether you’re just starting or looking to scale.
Email marketing training
Level up your in-house skills with bespoke training sessions. Our workshops teach you how to plan, build, and optimise email marketing campaigns that deliver results.
Why Choose Clever Clicks?
At Clever Clicks, we create tailored email marketing campaigns that align with your business goals. Whether you want to drive sales, nurture leads, or boost retention, we focus on results that matter.
Our team of email marketing experts handles every aspect of your strategy, from planning to execution, ensuring your campaigns are optimised for maximum impact and engagement. We use data-driven insights to continuously optimise your campaigns for better performance and ROI.
We manage all aspects of your email marketing, including personalisation, A/B testing, and CRM integrations, to make sure your campaigns are targeted and impactful.
Platforms We Work With
1
Custom HTML Emails
Fully coded HTML templates for one-off or ongoing campaigns, built to be responsive and compatible with all major email providers. Ideal for brands wanting complete design flexibility.
2
Mailchimp Marketing
As a Mailchimp partner, we recommend this platform for its ease of use, smart automation, and reliable CRM integrations. Our Mailchimp specialists can help you build and scale high-performing campaigns.
3
ActiveCampaign
Perfect for businesses focused on automation and customer journeys. We use ActiveCampaign to build detailed workflows, manage contacts, and track engagement across channels.
4
Klaviyo
A powerful option for ecommerce brands. We use Klaviyo’s data-driven segmentation and automation tools to boost sales, improve retention, and personalise the customer experience.
5
Constant Contact
An intuitive platform for small businesses looking for simplicity and strong deliverability. We support setup, campaign management, and audience segmentation on Constant Contact.
6
Brevo (formerly Sendinblue)
A great all-in-one marketing platform with advanced automation, SMS marketing, and CRM features. We help you leverage Brevo to create integrated, effective campaigns.
7
HubSpot
We support HubSpot users with email campaign creation, automation, and performance tracking. Whether you’re using the Marketing Hub or the full CRM, we’ll make sure your email strategy fits seamlessly.
Email marketing FAQs
What is email marketing?
Email marketing is a digital marketing strategy that involves sending targeted and personalised emails to a group of recipients, typically your subscribers or customers. By communicating directly with your engaged audience you are able to promote products and services whilst nurturing relationships. It’s a powerful way for businesses to keep connected with customers, share valuable content, and drive engagement and conversions.
Why is email marketing important for businesses?
Email marketing holds immense importance for businesses due to several key reasons.
- Customer Engagement: It provides a direct channel to reach and engage with your audience.
- Cost-Effective: It’s low cost in comparison to traditional marketing methods.
- Customer Retention: It helps in retaining existing customers and building long-term relationships.
- Segmentation: You can target specific segments of your audience with personalised content.
- Analytics: Email marketing offers valuable insights through metrics, allowing you to refine your strategy over time.
How do I build a quality email list?
Building a high-quality email list involves several key steps. First and foremost, ensure you have permission to contact individuals through email. Use opt-in forms on your website and social media platforms to collect email addresses. Offer valuable content, such as exclusive discounts or free webinars, in exchange for email sign-ups. Organise your list into segments based on demographics, behaviour, or preferences, and regularly maintain it by removing inactive or unsubscribed users.
How to create an effective email campaign?
Crafting an effective email campaign involves a structured approach. Start by defining your campaign’s goals, whether it’s to inform, engage, or convert. Segment your email list to send tailored content to specific groups. Create compelling subject lines and email content that adds value. Personalise your emails by addressing recipients by their names and customising content to make it unique for each group of customers. Ensure your emails are mobile-friendly for a better user experience. Conduct A/B testing to refine elements like subject lines, content, and send times, and use analytics to monitor campaign performance and make improvements.
What metrics are used to measure the success of email marketing campaigns?
- Open Rate: This metric indicates the percentage of recipients who opened your email.
- Click-Through Rate (CTR): It reflects the percentage of recipients who clicked on a link within the email.
- Conversion Rate: This metric measures the percentage of recipients who completed the desired action, such as making a purchase.
- Bounce Rate: It shows the percentage of emails that couldn’t be delivered.
- Unsubscribe Rate: This metric indicates the percentage of recipients who unsubscribed from your emails.
- Email List Growth Rate: It measures the rate at which your email list is growing.
How does GDPR affect email marketing?
The General Data Protection Regulation (GDPR) significantly impacts email marketing practices. Under GDPR, businesses must obtain clear and explicit consent from individuals before sending marketing emails. Transparency is crucial; you must inform recipients about how their data is used and provide easy and clear opt-out options. Ensure the protection of email data to prevent breaches or unauthorised access. Comply with data portability regulations, allowing individuals to request and receive their data in a usable format. Non-compliance with GDPR can result in substantial fines, so it’s essential to be GDPR-compliant when conducting email marketing to protect both your subscribers’ privacy and your business from legal consequences.
More than just Email Marketing
We provide a multichannel approach to online growth. Our full service approach to digital marketing will help your business to boom in the digital landscape.
Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.
Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.
Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.
SEO
Propel your online visibility to new heights with our data-driven SEO services. Get found for the keywords that relate to your business offering and watch your profits grow.
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