Local SEO

Elevate your local business with a data-driven local SEO strategy. Join forces with our SEO experts to boost your online presence, connect with your community, and take your local success to new heights.

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Results driven Local SEO

Build Brand Awareness

A powerful online presence goes hand in hand with building brand awareness. We don’t just focus on rankings; we’re here to establish your brand as a local authority. Our SEO strategies enhance your visibility, credibility, and recognition in your community, ensuring that your brand is the go-to choice for local customers.

Increase footfall to your store

Our local SEO strategies aren’t confined to the digital realm; we’re all about bringing tangible results to your physical store. Through targeted local SEO activities, we direct potential customers right to your doorstep. Whether it’s a brick-and-mortar shop or a service-based business, our aim is to increase foot traffic and drive more customers through your doors.

Target local customers

Local businesses need local customers. Our results-driven SEO zeros in on your local audience. Through strategic targeting and optimisation, we make sure your message reaches the right people in your community. Whether you’re looking to dominate your neighbourhood or expand your reach, our local SEO expertise ensures that you’re top of mind for local customers.

Our Approach to Local SEO

Audience Research

Our local SEO approach always starts with researching your local audience. We conduct in-depth research to learn about the behaviour, preferences, and needs of your potential customers. This helps us to tailor your local SEO strategy to attract the people who are most likely to become your customers.

Strategy Development

With the insights we gather from our in-depth research, we are then able to develop a comprehensive local SEO strategy. This strategy focuses on targeting location-based keywords, creating relevant content, and making on-page and off-page improvements. We can then create a clear and actionable roadmap to ensure success in your local market.

Website optimisations

Your website is at the heart of your online presence. We optimise it to perform well for local search, ensuring that as well as being user-friendly, it is also highly discoverable in your local area for customers seeking your products or services. Our goal is to help local customers easily find you and what you offer when searching online.

Google My Business Optimisation

We optimise and manage your Google My Business (GMB) profile to ensure you’re prominently displayed in local searches and on Google Maps. A well-optimised GMB profile helps you establish trust with potential customers, boosts your local visibility, and drives more local traffic to your website.

Local Listings Management

Consistency across the web is key to local SEO success. We manage your presence on local directories and listings, ensuring that your Name, Address, and Phone Number (NAP) information is accurate and consistent across the web. This enhances your credibility and search engine rankings.

Local Press and Backlinks

Our strategy also includes leveraging local press and media to build valuable local backlinks. These backlinks not only improve your search engine rankings but also establish your brand’s credibility within your local community. We help strengthen your reputation and authority, positioning you as a trusted local business.

Why is local SEO important?

In today’s search engines, users don’t need to explicitly state their location to see localised search results. Search engines intuitively provide location-aware results, making local SEO an indispensable strategy to ensure your business is discovered by the right people.

With 97% of users turning to the internet to find local businesses for their specific needs, the significance of local SEO cannot be overstated. It not only boosts your online visibility but also enhances your local profile and reputation. Positive reviews, location-specific keywords, and tailored strategies all contribute to positioning your business as a trusted and respected choice in your community.

Local SEO isn’t limited to small businesses; it’s equally crucial for franchises and well-known brands. Even large corporations benefit from localised strategies to effectively engage with local audiences.

We provide a bespoke approach, tailored to each client’s unique needs, with advanced reporting tools that allow for continuous refinement. By seamlessly integrating with other digital marketing channels, such as social media and PPC, local SEO ensures your business maximises its local success and takes full advantage of the ever-expanding digital landscape.

Local SEO FAQs

What is local SEO?

Local SEO, or Local Search Engine Optimisation, is a digital marketing strategy focused on enhancing the online visibility of a business in local search results. It involves optimising various aspects of your online presence to ensure your business is more likely to appear in local searches, particularly on search engines like Google.

Local SEO strategies often include optimising your website, managing your Google My Business profile, obtaining local citations, and encouraging positive online reviews. The goal is to connect with local customers who are searching for products or services in their geographic area.

What is Google My Business?

Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including Google Search and Google Maps. It enables businesses to create and verify their business listing, ensuring accurate information is displayed, such as the business name, address, phone number, hours of operation, and website.

Google My Business is a crucial component of local SEO, as it helps businesses appear in local search results and on Google Maps. It also provides a platform for customer reviews, posts, and valuable insights into online visibility.

How do online reviews impact local SEO?

Online reviews play a significant role in local SEO. Positive reviews can enhance your local search ranking and credibility, while negative reviews can have the opposite effect. Search engines, like Google, consider the quality and quantity of online reviews when determining the local search ranking of a business.

Businesses with a higher number of positive reviews tend to rank better in local search results. Additionally, reviews provide valuable information to potential customers, influencing their decisions and trust in your business. Responding to reviews, whether positive or negative, can also demonstrate your commitment to customer satisfaction, which can positively impact local SEO.

Do I need a physical store to benefit from local SEO?

Having a physical store can certainly benefit from local SEO, but it’s not a strict requirement. Local SEO is about connecting with your local audience, and that can be achieved whether you have a physical location, serve customers at their locations (e.g., a service area business), or operate purely online. In the absence of a physical store, you can still optimise your online presence to target local customers and improve your local search visibility.

SEO Case Studies

Take a look at some of our SEO success stories below.

View case studies

The PharmPet Co

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422%

Increase in revenue

Orion Print

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276%

Increase in Enquiries

SMART Balustrades

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187%

Increase In Conversions

More than just SEO

We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.