Competitor Analysis

We perform a detailed analysis of your search visibility in comparison to your competitors. This assessment highlights how easy it is to find you for relevant searches when compared to your competitors. This provides insights into areas where you can improve to outperform your competition.

By examining the keywords that drive the most traffic and conversions for your competitors, we identify valuable keyword opportunities for your own SEO strategy. This information guides your content and optimisation efforts to target the most relevant and lucrative keywords.

We analyse your competitors’ websites to identify their top-performing pages or products. This insight helps you understand which specific content or offerings resonate the most with their audience, enabling you to prioritise similar content or products and tailor your strategy for improved user engagement and conversions.

Our content gap analysis identifies areas where your website lacks content or fails to address specific user queries. By pinpointing these gaps in comparison to your competitors, we help you tailor your content strategy to capture a broader audience and improve your site’s overall authority and relevance.

 We provide a comprehensive view of your competitors’ paid advertising efforts, shedding light on the platforms they use, their ad copy strategies, and the keywords they target. This analysis enables you to refine your PPC campaigns for maximum effectiveness.

 Understanding your competitors’ ad spend patterns and budget allocations allows you to optimise your own paid advertising budget. You can allocate resources more efficiently and strategically to achieve a higher ROI.

By comparing the quality and quantity of backlinks and domain metrics, we identify areas where you can strengthen your website’s authority and improve your search engine rankings. This analysis ensures your link-building efforts are targeted and effective.

We evaluate the speed and performance of your website and those of your competitors. This assessment helps you identify potential issues that may be affecting your user experience, ensuring that your website loads quickly and efficiently.

Understanding how your competitors implement structured markup provides insights into opportunities for enhancing the visibility and appearance of your website in search results, particularly through rich snippets and structured data.

By assessing your social media presence in comparison to competitors, we help you identify strategies that can improve your engagement, expand your social reach, and build a more active online community. We uncover the content types that provide the highest levels of engagement and conversions. 

We look at the domain health of your competitors and compare each section to yours. Small technical issues can have a big effect on rankings and website performance, so doing this analysis allows us to pinpoint any areas that need improvement.

 Following the competitor analysis process, we can position you within your industry. This allows us to benchmark you against competitors and track progress throughout the optimisation process.