Brand Awareness
Unlock the recognition you deserve. Our digital marketing, digital PR and ad solutions are designed to make your brand stand out.
Let's talk Brand Awareness
Why is Brand Awareness important?
Increase Loyalty
Our strategic brand awareness campaigns create a sense of familiarity and trust for your brand. When customers recognise and remember your brand, they’re more likely to choose your products or services over competitors. Create lasting relationships and make your brand the go-to name in your industry.
Promote USPs
Brand awareness is the canvas on which you paint your unique selling points (USPs). Showcase what your brand stands for, and what sets it apart from your competitors. Brand building creates a memorable narrative that resonates with your audience.
Targeted Growth
Brand building is key to success across all digital platforms. A well-established brand is a magnet for growth opportunities. By using the right channels, we can make you a recognised player in your industry. Attract customers, partners and even investors with a sustainable and targeted growth strategy.
Our Approach To Brand Awareness
1
SEO
Our strategic SEO strategies enhance online visibility for terms key to your industry. We optimise your website’s content, structure and technical elements to pave the way for organic growth and increased brand awareness.
2
Display Ads
Display ads are a great tool for brand building, utilising visual aids to capture the attention of your target audience. By creating an easily recognisable advert we reinforce your brand message and increase your brand recognition.
3
Search Ads
Strategic placements of search ads ensures that your brand is prominently featured when potential customers are actively searching for your products or services. This targeted approach maximises visibility among a relevant audience.
4
Organic Social Media
We create consistent and engaging social media campaigns to strengthen your brand’s identity and foster a sense of community. Our approach to social media focuses on building meaningful connections and increasing awareness through authentic interactions.
5
Paid Social Campaigns
We strategically design and place your ads to target specific audiences on the right social platforms. We make sure your brand message is delivered in a way that resonates with your target audience. We combine creativity and precision for impactful brand promotion.
6
Digital PR
We harness the power of digital PR, creating compelling narratives around your brand. We secure media coverage and build relationships with influencers within your industry. Our approach to PR amplified your brand story, reaching wider audiences through trust channels.
How to measure brand awareness
There are various methods we use to reliably track success from brand awareness campaigns. Some metrics we assess to measure the effectiveness of brand building include:
- Website visitors – if your website traffic is increasing, chances are that your brand presence is growing. Month-on-month differences across channels signal a successful brand awareness campaign.
- Social followers – When your audience grows on your social media channels, this signals more users who are interested in your brand and your product offering.
- Brand Mentions – Through the use of brand or social listening tools, we can assess how often your brand is mentioned across various channels. Positive mentions of your brand reflect a growth in your popularity.
- Google Trends data – The competitive analysis tool provided by Google Trends helps to see increases in brand awareness. The more bespoke your brand the easier it is to effectively use this tool to assess your brand.
- Brand Surveys – You can run regular surveys to decipher how your audience is perceiving your brand. Distribution can be automated through email marketing to make it easier to collect the data you desire.
- Referral traffic/backlinks – If you start organically building mentions and backlinks to your website without going through outreach processes, this is a great indication that your brand is providing value. The more shareable your content, product/service offering and posts, the more likely you are to build mentions on 3rd party websites organically.
Brand awareness FAQs
How long does it take to build brand awareness?
There’s no timeline to building brand awareness. Your current status, industry, competition and effectiveness of your ongoing marketing efforts contribute heavily to how quickly your brand becomes reputable.
What role does digital marketing play in brand awareness?
Digital marketing is a vital tool for increasing brand awareness. Leveraging online channels helps you to reach and engage with your target audience. The right channels may vary from business to business, but having a well-rounded digital strategy will significantly help to build your brand visibility.
How can Clever Clicks help improve my brand awareness?
We provide a strategic approach to digital marketing to enhance brand awareness. We don’t believe in a one size fits all approach to any digital strategy, we refine our approach to suit your industry to ensure we achieve the best results. Our tailored strategies are designed to increase sales and brand awareness, allowing you to scale up your marketing efforts as your business grows.
Why choose Clever Clicks for brand awareness?
We stand out due to our data-driven, results-oriented strategies. Our bespoke approach to digital success combines creativity with analytics to make sure your brand not just gets noticed but leaves a lasting impact on your audience.
More than just Digital PR
We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.
Digital Strategy
Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.
Paid Media
Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.
SEO
Propel your online visibility to new heights with our data-driven SEO services. Get found for the keywords that relate to your business offering and watch your profits grow.
Email Marketing
Harness the potential of personalised communications with our email marketing services, delivering custom campaigns that resonate with your audience.
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