Technical SEO
Elevate your website’s performance with advanced technical SEO. Let search engines understand your priorities and gain the visibility you deserve.
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The benefits of Technical SEO
Make Your Website Easier to Crawl, Index, and Rank
Websites can be complex, and search engine crawlers rely on precise technical elements to navigate and understand your content. Without a well-maintained technical structure, these crawlers can become confused, leading to missed indexing and lower rankings. By prioritising technical SEO, you ensure that your pages always enjoy maximum visibility, making it easier for potential customers to find you.
Improved User Experience (UX)
A seamless user experience is key to keeping visitors engaged and satisfied. Broken links and 404 pages can be a major turn-off for users. Part of technical SEO is ensuring that all links and pages are in working order, creating a smooth, user-friendly experience. Additionally, it enhances your website’s security, instilling trust in the users who access it.
Adhere to Google Best Practices
Following Google’s best practices isn’t just a recommendation; it’s a necessity. Doing so not only increases your chances of favourable indexing and ranking but also prevents the risk of Google penalties that can effectively erase your website’s visibility from the search engine. Technical SEO ensures your website aligns with the search engine giant’s guidelines, safeguarding your online presence.
Our Technical SEO services
1
Technical Audits
Our in-depth technical audits dissect your website’s structure, identifying any issues that may hinder search engine performance. We meticulously assess on-page and off-page elements, ensuring that your website is in optimal condition for search engine visibility.
2
Website Migrations
When you need to transition your website, our experts guide you through the complex process to maintain your SEO rankings. Whether you’re changing domains, platforms, or restructuring, we ensure a smooth migration without losing the hard-earned SEO equity.
3
Page Speed Optimisation
In today’s fast-paced digital world, every second counts. We optimise your website’s loading speed, ensuring that visitors are met with seamless and speedy experiences. This not only satisfies users but also earns favour with search engines.
4
Internal Linking
A well-structured internal linking strategy enhances user navigation and search engine visibility. We develop logical and user-friendly link structures to keep your audience engaged and search engines satisfied. Internal linking connects pages within your website, helping visitors easily navigate and find relevant content while signalling which pages are most important to search engines. This keeps users engaged, improves navigation, and boosts your site’s visibility by helping search engines index content more efficiently. We build logical, user-friendly link structures and fix broken links to enhance user experience and SEO.
5
Ongoing Technical Optimisation
SEO is an ongoing process. Our technical optimisation services ensure that your website remains in peak condition, continuously adapting to the evolving landscape of search engine requirements.
6
Mobile Performance Optimisation
With mobile search on the rise, mobile performance is paramount. We optimise your website for mobile devices, guaranteeing a seamless experience for visitors on smartphones and tablets.
7
Sitemap and Robots.txt Optimisation
A well-structured sitemap and a correctly configured robots.txt file are crucial for SEO success. We refine these elements to guide search engine crawlers effectively, ensuring your most valuable content gets the attention it deserves. By refining your sitemap and robots.txt file, we help search engines navigate your site more effectively, ensuring that your most important content ranks higher and reaches your audience faster.
On-Page Technical SEO
Elevate the performance of your website’s landing pages with our on-page technical SEO solutions. We leave no stone unturned when it comes to optimising every aspect of your web pages. This includes fine-tuning meta titles, crafting compelling ALT tags, ensuring seamless internal and external links, and implementing structured data for richer search results.
Beyond that, we address any on-page issues that may hinder your website’s visibility, including speed enhancements like image optimisation and user experience (UX) refinements. Our goal is to provide a thorough on-page technical SEO approach that ensures your landing pages are not only well-optimised but also primed for top-notch performance.
Off-Page Technical SEO
Off-page technical SEO is where we take your website’s digital footprint to the next level. While these factors aren’t directly on your website, they play a significant role in your search engine rankings. Our services include comprehensive backlink audits, ensuring that your website benefits from high-quality and relevant backlinks while disavowing any harmful links.
Additionally, we address other off-page elements such as social signals, online reputation management, and external citations. By optimising your off-page SEO, we bolster your website’s authority and trustworthiness, which is critical for high search engine rankings and overall online success.
Our approach to Technical SEO
We approach Technical SEO with a meticulous and strategic mindset. Our processes begin with an in-depth technical audit, where we delve deep into your website’s structure to identify both existing issues and untapped potential.
We then create a tailored technical SEO strategy that addresses these issues and sets a clear roadmap for optimisation. Prioritising fixes in order of importance, we ensure that any critical issues are resolved first. This leads to immediate improvements in your website’s performance and search engine visibility.
Our focus is not just fixing problems but ensuring your website is performing to its full potential. We want your website to excel within its sector, and we’ll give you a solid foundation on which to build.
Technical SEO FAQs
Why is technical SEO important?
Technical SEO is crucial because it forms the foundation for search engine optimisation. It ensures that search engines can easily crawl, index, and rank your website’s pages. By resolving technical issues, you improve your website’s visibility in search results, which is essential for attracting organic traffic and achieving better search engine rankings.
What is an XML Sitemap?
An XML Sitemap is a file that provides search engines with a structured list of all the important pages on your website. It helps search engine crawlers navigate your site efficiently and ensures that all your web pages are indexed. XML Sitemaps enhance the discoverability of your content and play a vital role in improving your website’s search engine optimisation.
Do you need specialist software to identify technical SEO errors?
While it’s possible to identify some technical SEO errors manually, specialist software can greatly enhance the process and provide more comprehensive insights. Tools like Google Search Console and third-party SEO software can help pinpoint issues like broken links, crawl errors, and duplicate content. They are valuable assets for ensuring your website is technically sound and optimised for search engines.
Why choose Clever Clicks as your Technical SEO agency?
We have a proven track record of delivering tangible results in improving website performance and search engine rankings. Our team of experts specialise in technical SEO, offering comprehensive technical audits, effective strategies, and precise issue resolution.
Our team have access to a wide range of specialist SEO softwares allowing us to dive deep into your websites performance. We prioritise fixes in order of importance, ensuring your website is not only technically sound but also primed for online success.
When you choose Clever Clicks, you’re choosing a dedicated partner that’s committed to enhancing your digital presence and driving real results.
More than just SEO
We provide a multichannel approach to online growth. Take a look at some of our other core services to help your business to boom in the digital landscape.
Digital Strategy
Craft a roadmap to success with our digital strategy services, tailoring comprehensive plans that align with your business objectives.
Paid Media
Maximise your visibility with expertly crafted paid media campaigns. From PPC to paid socials, our specialists are on hand to skyrocket your growth.
Social Media
Ignite your brand’s social presence with valuable content, community interactions, and strategic platform placement to elevate your brand’s visibility and engagement.
Email Marketing
Harness the potential of personalised communications with our email marketing services, delivering custom campaigns that resonate with your audience.
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