ScooterMania

We started working with Scootermania in November 2025, looking at their products, customers, competitors and how people were searching for mobility products across Nottingham.

Mobility scooters were an obvious priority. They’re one of Scootermania’s most important product areas, so we focused our initial research on the searches being made by people looking to buy or hire scooters locally, before looking at the wider product range.

The existing three-page website gave us very little scope to target these searches, so we planned a completely new structure around the products Scootermania sells and the way customers actually search for them.

We also needed to consider who would be using the site. A large proportion of Scootermania’s customers are older and may not be particularly confident online, so keeping the website clear, simple and easy to navigate was important from the start.

Rather than building the website first and adding SEO afterwards, we considered search visibility throughout the design and development process.

To keep the initial investment manageable, we launched with eight core pages covering the most important areas of the business, while creating a structure that could easily be expanded over time.

Scootermania doesn’t sell directly through the website, but customers can browse its range, see pricing and enquire about individual products. We kept navigation straightforward, made product information easy to understand and created tailored forms so customers could enquire directly from the relevant page.

The site was built on WordPress, giving the Scootermania team much more control than they had previously and making it easy for us to continue developing the website as the SEO campaign progressed.

The new website launched in January 2026 and our ongoing SEO work started immediately.

With a physical shop and an established reputation in Nottingham, local search was a major opportunity. We focused on increasing visibility for the products Scootermania most wanted to sell, while also improving its presence within Google Maps through ongoing Google Business Profile optimisation.

Alongside this, we’ve worked on technical SEO, page content, metadata, internal linking and CRO, with mobility scooters forming the initial focus before expanding into other product areas.

This joined-up approach has helped Scootermania become much more visible when people in Nottingham are actively searching for the products it sells.

We deliberately didn’t build a huge website upfront. Instead, we used the ongoing SEO campaign to expand it gradually, adding new product, category and landing pages based on search demand and the areas most likely to generate enquiries.

Each month we monitor rankings, organic traffic, enquiries and Google Business Profile performance to see where we’re gaining traction and where the next opportunities are.

This means the website isn’t a finished project that was launched and left alone. It continues to grow alongside Scootermania, giving us more opportunities to target valuable searches and bring new customers into the business.