Retina Design
Elevating the online presence of Switzerland’s one-of-a-kind retina-personalised jewellery brand.
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92%
Technical SEO Health Score
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375%
Increase In Ranked Keywords
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178%
Increase In PPC Traffic
The challenge
Retina Design was referred to us for expert guidance on their digital strategy. As a luxury brand with a niche offering, it needed to attract high-net-worth customers while working within a tight budget.
Eager to learn and implement changes internally, their founder, Stefan, found digital strategy consultancy to be the ideal solution. However, his website—built on a builder platform—had technical limitations that restricted its ability to rank effectively in search results.
Most of his sales came from his physical store in Basel, Switzerland. However, his global partnerships allowed customers to have their retina scanned locally, with the jewellery crafted in his workshop and shipped worldwide. This unique selling point wasn’t clearly communicated on his website, limiting his reach to Switzerland when, in reality, he had an international offering.
Additionally, Stefan was running Google Ads on a low budget, which wasn’t enough to generate a meaningful impact or achieve a strong return on investment. Our challenge was to refine his digital strategy, improve his website’s performance, and create a more effective advertising approach to drive both local and international sales.
Our approach
1
Technical Audit & Fixes
The Retina Design website had been built without specialist input, resulting in numerous technical SEO issues, with a technical health score below 60%. We conducted a thorough audit using SEMRush, Screaming Frog, and Google Search Console, categorising issues to prioritise the most impactful fixes. By implementing key corrections, we successfully raised the site’s overall health to 92%.
2
Landing Page Optimisation
The website’s landing pages lacked depth, had poor structure, and offered a subpar user experience, hindering all acquisition strategies. To address this, we created wireframes, identified high-value keywords, and guided Stefan in enhancing content, structure, and CTAs across the site. We also provided training on metadata best practices, ensuring he manually translated each site version for a more natural language flow.
3
Conversion Rate Optimisation
Retina Design wanted to target key audiences in Switzerland, England, the USA, and Germany. To improve clarity around their USPs and international offering, we introduced an enhanced online booking form, integrated live chat, and implemented clearer CTAs throughout the website—making it easier for customers to book a free consultation.
4
PPC Optimisation
We restructured Retina Design’s Google Ads campaigns to improve visibility in Switzerland and the USA. With a limited budget, we built highly targeted campaigns for key services and optimised them over six weeks. Once refined, we handed the account back to Stefan with expert guidance to ensure continued performance improvements.
The results
Our consultancy and data-led optimisations successfully set Retina Design on the path to digital success.
Solid Foundation
With a technical health score of 92%, we established a solid foundation, ensuring all pages and international site versions were properly crawled and indexed in the SERPs.
Increased SEO Visibility
Following our guidance, keyword rankings internationally grew by 375%. While there’s still progress to be made, we helped lay the groundwork for improving organic visibility.
Relevant PPC Traffic
PPC traffic increased by 178%, and we targeted the right audience for Retina Design’s ultra-luxury brand. Along with boosting conversions, this also helped elevate brand awareness in key markets.
Improved Engagement
Our strategy led to a 43% increase in engagement rate, demonstrating improved user demographics and a more effective user journey, encouraging visitors to explore Retina Design’s offerings further.
Jade and her team are brilliant, focused and efficient. You get a lot of value for what you pay for. They are fast with replies, take responsibility in their hands and communicate clearly, knowing their business very well.
Looking forward to starting our next common project soon and highly recommend her and Clever Clicks!
Get in touch to see how we can help you get the results you deserve
