Social Media Image Size Guide and Brand Consistency

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By Sam Read

6 March 2024

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Understanding the Importance of Social Media Image Sizes

Understanding the correct sizes and differences between social media platforms to get the perfect visual can be daunting, especially if you want the perfect visual presence! However, in this guide we will delve into the best image sizes for various social media platforms to make sure your content stands out. From Facebook to LinkedIn, Instagram and Twitter, follow our image size guide to create stunning visuals that make an impact on your target audience.


Facebook Image Size Guide

It is important to understand facebook image sizes because for your brand to seem consistent and professional, your images need to portray so. From profile pictures to cover photos and posts, ensuring your visuals always look polished and unified is a great starting point to unified branding and a strong social media presence. From facebook page banner sizes to facebook stories sizes, we have the table below to showcase all the sizes you need.



Facebook Banner

It is important to remember when creating your Facebook banner that it will differentiate depending on the viewer’s device, for example it will look different displayed on a mobile than a desktop. Therefore, try to stick to the safe zone displaying the most important aspects.


Facebook Banner Size Guide / Safe Zone


When designing Facebook headers, it’s essential to consider how your profile picture interacts with the cover photo. On desktop, the left side of the cover photo will be obscured by the profile picture, while on mobile, up to 75% of the profile picture may overlap into the cover photo on the left hand side. Opting for PNG files for images with logos or text is advisable, and place most of your information on the right hand side in the safe zone to avoid any clipping. It’s worth noting that the dimensions for Business Pages are identical to those for personal accounts on Facebook. However, given the significant mobile audience on Facebook today, it’s crucial to ensure that important content isn’t cropped out on different devices.


Facebook profile picture safe zone

LinkedIn Image Size Guide

LinkedIn has a more professional presence in the social media world, therefore keeping your images polished and the right size is very important. This is also a benefit as it can help your content to be seen properly, which could improve professional networking and even reach new potential clients and employees. From LinkedIn profile photo sizes to LinkedIn post sizes, check out our table below for the perfect guide!


LinkedIn Visual Size Guide


LinkedIn Banners

Just like Facebook, when crafting your LinkedIn banner, it’s crucial to keep in mind that its appearance may vary depending on the device used by the viewer. For instance, it will present differently on mobile devices compared to desktops. Aim to adhere to the safe zone, prioritising the display of key elements to ensure optimal visibility and impact across all devices.



It is important to remember that when you are creating LinkedIn headers, your profile picture on the left hand side will block part of the header. This is why you should always be strategic and keep the elements of your header to the right hand side, so it will not be blocked. Business pages and personal pages do differentiate on LinkedIn, so keep that in mind when you are creating your banner, as well as creating it to be optimised to mobile as well as PC users.


The LinkedIn company banner is recommended to be 1128 px wide, and 191 px high. Remember, your logo will cover the left part of your banner as shown below, and on the company banner the logo is recommended to be 300×300 px. The logo or profile picture on the company banner is square, whereas it is a circle on a personal page. This image should be below 8mb.


LinkedIn Company Banner Image Visual Safe Zone


LinkedIn uses different dimensions for the personal banner, with the recommended width being 1585 px, and the height being 396 px, making it larger than the company banner. The logo is also larger, recommended at 400 x 400 px, however it still covers the left part of the banner, so keep that in mind when creating your visuals. This image is circular, unlike the square logo on a business page, and it should be below 8mb.


LinkedIn Personal Banner Image


Twitter Image Size Guide

Twitter is about being short, precise and punchy, but it also is important to have images to grab the audience’s attention as you are limited on your words. Adding visuals to your tweets is the perfect way to expand on your point with additional content, but making sure that the sizing is correct should be a top priority. Whether you want to know the Twitter profile photo size or the size of a Twitter post, check out our table below to improve your visual content!


Twitter Visual Size Guide


The Twitter / X banner image is recommended to be around 1500 px wide, and 500 px high. The safe zone for the logo or profile image is around 420 px wide and 172 px high. As the profile picture will change size depending on the screen you are viewing Twitter / X on, it is best to stay within this zone as it covers all screen sizes.


Twitter Banner Visual Safe Zone


Instagram Image Size Guide

Instagram is one of the most visually centred social media platforms, so getting your sizing correct should be most important on this channel. It is the perfect platform for visual storytelling and creating polished posts as well as stories. Therefore, getting the image sizes correct and unified will allow your audience to digest your content much more effectively and remain engaged. From Instagram post sizes to Instagram story sizes, take a look at our guide below to elevate your social media content game.


Instagram Visual Size Guide



Tips for Consistency Across Platforms

It is important to keep consistency across all platforms of your social media to establish a cohesive and unified brand identity. This will help audiences recognise you instantly, and for your content to effectively engage with your audience. Here are some tips which can help keep this consistency across various social media platforms:


The correct image sizing: keeping the correct image sizes across all platforms allows your social media to look professional, unified and allows the audience to digest the content more effectively. You are able to use our guides above to understand which sizes to post on what social media channel.


Cohesive branding: having unified branding will make you instantly recognisable and let your audience know you are a professional and consistent brand. This can be done through various elements of your brand such as having your profile pictures, cover photos, headers and style unified across all platforms.


Colour palette: it can be a good idea to create a colour palette of several colours that complement your brand and stick to using them across your social media platforms. This can apply to your graphics images and posts to reinforce your branding and brand recognition.


Consistent fonts: Similar to colour palette, it is important to choose a set of fonts that complement your branding and to use them consistently throughout your social media posts and any brand aesthetics. Consistent typography allows users to recognise your brand’s visual identity and enhances readability.


Tone of voice: consumers will connect with your brand and start to recognise how your content approaches them. Whether your brand’s voice is professional, humorous or friendly, it is important to keep it consistent with your audience. This will establish trust and authenticity.


Schedule: establishing a consistent posting schedule across all of your social media channels helps to keep your audience engaged and ensures that you are reinforcing your brand.



In conclusion, mastering social media image sizes is a crucial aspect of maintaining brand consistency and professional presence across various platforms. By understanding and implementing the correct image sizes for Facebook, LinkedIn, Twitter, and Instagram, you can ensure that your visual content stands out and resonates with your target audience effectively. 


Consistency in branding elements such as colours, fonts, and tone of voice further reinforces your brand identity and fosters trust with your audience. By adhering to a consistent posting schedule, you can maintain engagement and strengthen your brand presence across all social media channels. If you’re looking to elevate your social media presence, contact us today at Clever Clicks Digital where we are experts in social media growth and SEO-optimised content.

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