Local SEO Stats 2024
To improve a business’s visibility in local search results on platforms like Google Maps and Search, employ a digital marketing strategy known as local SEO. It concentrates on raising a website and its online presence’s rankings for geo-specific searches, making it easier for prospective local clients to get in touch with your business.
This method works especially effectively for local service providers like tutors or plumbers, as well as businesses that have physical locations, including retail stores, restaurants, and doctors. Local SEO increases foot traffic to your business and increases online traffic to your website by focusing on keywords associated with your address and city.
For companies looking to grow locally, local search engine optimisation, or local SEO, is essential. Potential customers frequently use search engines like Google to locate nearby businesses or services. Your company will show up more prominently in search results and the Local Pack, which contains important information like your address, phone number, business hours, and client reviews if your local SEO approach is successful.
This visibility increases the likelihood that local customers will locate and visit your store and increases the likelihood that searchers will become paying customers. Your company will be better positioned to stand out from the competition and draw in more local, focused traffic if you optimise for local SEO and put a plan together for your local search marketing.
1) Even now, 58% of companies still do not utilise local search optimization strategies effectively. (ReviewTrackers)
2) 56% of local businesses are losing out on a significant chance to increase their visibility in local searches because they haven’t claimed their Google Business Profile. (Mobal.io)
3) 76% of smartphone users who look up nearby businesses within a day end up going there, demonstrating the direct influence of mobile search on consumer behaviour. (Think With Google)
4) Nearly 46% of all Google searches are local, making local SEO essential for targeting customers in specific areas. (Hubspot)
5) It is shown that 88% of customers are more likely to select a company that regularly answers to all of its reviews, highlighting the importance of proactive customer service and interaction in fostering loyalty and confidence. (BrightLocal)
6) A local company address is the primary search query for half of all local mobile searches, highlighting the need of providing precise and easily accessible location data online. (Sagapixel)
7) Google reports that in the last two years, local mobile searches with terms like “can I buy” or “to buy” have increased by 500%, indicating a major shift in consumer behaviour towards local and prompt, purchase-driven queries.
8) The number of people searching for “shopping near me” on Google Maps has more than doubled globally over the past year, suggesting that customers are increasingly looking for local retail options. (Google)
9) According to BrightLocal, 88% of consumers rely on Google Maps, while only 12% use Apple Maps, highlighting Google’s dominance in the map and navigation market.
10) Your website must be optimised for local audiences and mobile devices, as 57% of local searches are conducted on tablets and mobile smartphones. (Forbes)
11) Companies are 94% more likely to be viewed as trustworthy if they have a Google Business Profile. Claiming your profile is crucial for building trust and legitimacy. (Absolute)
12) According to Publer, 87% of customers use Google to select a company. Having a thorough Google Business profile increases your online presence and draws clients.
13) Businesses with photos in their Google Business Profile get 35% more clicks. Including images of your products or premises can attract more visitors to your listing.
14) 92% of searchers choose businesses that appear on the first page of local search results. This emphasises how crucial it is to optimise your internet presence in order to guarantee that your company ranks highly and draws in new clients. (SEO Expert)
15) According to Brightlocal, it is found that 91% of consumers claim that their opinions of large brands are influenced by reviews of local stores.
In conclusion, local SEO is crucial for boosting your business’s visibility and attracting nearby customers. Taking into account the statistics provided for local SEO, it can be concluded that focusing on your local SEO strategy in 2024 and beyond is vital!
Ready to enhance your local presence? Contact Clever Clicks Digital today for a tailored local SEO strategy that gets results.
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