Labels Zoo

We quickly identified the need for a complete digital overhaul to meet their new business goals. Our process began with a data-driven research phase, including keyword research, audience analysis, competitor benchmarking, and a SWOT analysis. This formed the foundation of a comprehensive digital strategy.

With newly developed branding from a third party, our designers applied the updated brand guidelines to craft a modern, user-friendly website. We focused on usability, ensuring seamless navigation while incorporating key SEO and CRO principles. The custom-coded site was built with an intuitive backend, enabling easy future updates and optimisations.

The new website launched in November 2023, with our SEO team playing a crucial role in the migration process. In addition to transitioning from the old site, we resolved numerous issues caused by a previous subdomain migration. While initial volatility was expected, traffic and sales rebounded swiftly, leading to a record-breaking revenue month at launch.

We implemented as many SEO optimisations as possible before the launch to establish a strong foundation. Post-launch, we leveraged Hotjar to analyse user engagement and ensure easy product discoverability. Our strategy focused on content pillars aligned with their refined offering and strengthening domain authority to drive keyword rankings.

After six months of website optimisation, we launched targeted paid campaigns to attract new customers. Labels Zoo had previously relied on PPC but with misleading conversion data due to free sample packs. We introduced a refined campaign structure, including PMAX, Search, and Display, with a strong emphasis on high-margin products. Continuous refinement improved ROAS over time.

SEO and PPC delivered a 54% increase in new customer revenue within the first six months. However, we noticed a decline in returning customer rates. To address this, we launched email campaigns, starting with list segmentation to focus on UK-based customers. We implemented automation and encouraged monthly promotions and exclusive email discounts to boost retention.

With core acquisition channels performing well, we turned our attention to social media engagement. Labels Zoo’s parent company, Integrity Communications Group, has an in-house marketing team, so we developed a refined social media strategy and content calendar. We continue to provide ongoing consultancy to enhance performance on LinkedIn and Facebook.

Our partnership includes continuous data monitoring and strategic adjustments to align with evolving business objectives. Monthly performance reports provide transparency, and our proactive approach ensures ongoing refinements to support sustainable growth.